Google's head of search spam, Matt Cutts,
announced at Search Marketing Expo that his search team is working the
"next generation" Panda update that would appear to many as being
softer. Cutts explained that this new Panda update should have a direct impact
on helping small businesses do better. One Googler on his team is specifically
working on ways to help small web sites and businesses do better in the Google
search results. This next generation update to Panda is one specific
algorithmic change that should have a positive impact on the smaller
businesses. Matt Cutts didn't mention [...]
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